Privacy Policy for Perfect Designers

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://perfectdesigners.co.uk/

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. As you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

  • “Cookies” – data files placed on your device or computer that often include an anonymous unique identifier. For more information about cookies, and how to disable them.
  • “Log files” – track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons,” “tags,” and “pixels” – electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect to fulfill any orders placed through the Site (including processing your payment, arranging for shipping, and sending invoices or order confirmations). We also use this Order Information to:

  • Communicate with you
  • Screen our orders for potential risk or fraud
  • Provide you with information or advertising about our products or services, in line with the preferences you’ve shared with us

We use the Device Information to help us screen for potential risk and fraud (particularly your IP address), and more generally to improve and optimize our Site — for example, by generating analytics on how customers browse and interact with the Site, and to evaluate the performance of our marketing campaigns.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use it as described above. For example, we may use platforms like Shopify to power our online store—you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site — learn more about how Google uses your data here: https://www.google.com/intl/en/policies/privacy/.
You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We may also share your Personal Information to comply with laws and regulations, respond to legal requests (like subpoenas or search warrants), or to protect our rights.

BEHAVIOURAL ADVERTISING

We use your Personal Information to provide you with targeted advertisements or marketing we think may interest you. To learn more about targeted ads, you can visit the Network Advertising Initiative’s educational page: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You can opt out of targeted advertising via:

Or, visit the Digital Advertising Alliance’s opt-out portal: http://optout.aboutads.info/

DO NOT TRACK

Please note that we do not alter our Site’s data collection or use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a European resident, you have the right to access the personal information we hold about you and to ask that it be corrected, updated, or deleted. To exercise this right, contact us using the details below.

Additionally, if you are a European resident, note that we process your information to fulfill contracts (such as an order) or to pursue our legitimate business interests. Please also note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

When you place an order through the Site, we will retain your Order Information unless and until you request its deletion.

CHANGES

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, contact us by e-mail at support@perfectdesigners.co.uk or by mail at:

Perfect Designers
89 Shireland Rd, Cape Hill, Birmingham, Smethwick B66 4QJ, United Kingdom